UFC: Very Dumb or Very Smart

They've announced that their first show on Fox will feature Cain Velasquez vs. Junior Dos Santos for the heavyweight belt. If they put that on PPV, it would be guaranteed to generate at least 700,000 buys. So they are leaving a lot of money on the table. On the other hand, it is a high-profile matchup that should be an action-filled fight, so they are kicking off the Fox series with a big bang.