"There are men, in all ages, who mean to exercise power usefully; but who mean to exercise it. They mean to govern well; but they mean to govern. They promise to be kind masters; but they mean to be masters." Daniel Webster

Tuesday, April 20, 2010

The Art of Choosing

Virginia Postrel reviews Shena Iyengar's new book.

Here's a sample:

Take a mundane question: Do you choose to brush your teeth in the morning? Or do you just do it? Can a habit or custom be a choice? When Iyengar asked Japanese and American college students in Kyoto to record all the choices they made in a day, the Americans included things like brushing their teeth and hitting the snooze button. The Japanese didn’t consider those actions to be choices. The two groups lived similar lives. But they defined them differently.

The daughter of Indian immigrants, Iyengar is drawn to such cross-cultural comparisons.

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